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    We are JEOEL, the youngest brand under the DeGem group of jewellers.

    We started in May 2014, because we wanted to create quality jewellery for millennials at affordable prices, to celebrate friendships, relationship milestones, and to dress elegantly for work.

    We delight in creating beautiful sterling silver jewels for young women to wear to work, school and to play. Our signature products are modernised natural gemstone and diamond jewellery at accessible prices for young working adults.

    Our difference

    1. Lustrous finish: Our jewels are made in 925 sterling silver, and plated with Rhodium (a component of white gold) to prevent tarnishing, giving our jewellery a polished, shiny finish.
    2. Real diamonds & gems: We have signature collections that focus on using diamonds and natural gemstones (such as Sapphire, Ruby, Emerald, Tanzanite etc.) under RM500 (SGD 200).
    3. Quality: As part of the DeGem group renowned for their beautiful craftsmanship and innovative designs, JEOEL products are loved by regular customers for its quality, value for money and excellent customer service. 

    If you'd like to experience our items in person, visit our physical stores at these locations.

    Here are some of our brand’s milestones over the years:

    2014: Launched brand online
    2015: Opened our first physical store in 1Utama Shopping Centre – providing a chance for customers to experience our jewels in person

    2016: Opened stores in Sunway Pyramid and Sunway Velocity Mall

    2017: Relaunched e-store
    2018: Opened stores in IPC Shopping Centre, MyTOWN Shopping Centre and a counter in Isetan KLCC. 
    Click here to locate all our physical stores.