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    Jewellery News, Tips and Tricks

    MORE THAN BLING [Episode 8] ✨ Adeline #Confidence

    In our years of service, we witness first hand that jewellery means more than just beauty to our customers. For some people, it’s a form of expression or confidence, but for others, it helps to strengthen bonds and love. 

    Confidence is a type of beauty, don’t you agree?

    One of our dedicated customers Adeline, has always radiated confidence since we knew her. Here, she tells us how jewellery has a part to play in her daily appearance.

    Story of Adeline

    A corporate career woman, Adeline frequently visits us after work dressed impeccably.

    She tells us that JEOEL’s natural gemstone jewellery at affordable prices, makes it easy for her to elevate her outfits to another level.

    She believes that a simple gemstone jewellery has the ability to bring out her best features and show her lively personality. And she’s right.

    Natural gemstones have a unique luminosity and richness in colour. Ruby has deep burgundy red hues, Sapphire has deep ocean blues, and Adeline’s favourite is the Moonstone, which glows white or blue on the surface when reflected with light and represents wisdom.

    Diamonds are a classic gem and represent determination. 

    The Moonstone set she mentioned includes a pendant and earrings. Moonstone is June's birthstone and represents wisdom and magic!

    Check out more natural gemstone jewellery here.

    Adeline has a passion for gemstones and jewellery since a young age, as she learnt firsthand from shopping with her mum, how to confidently shape and own her personal style.  

    A great figure or physique is nice, but it’s confidence that makes a person stands out. Watch our full interview with Adeline here:

    MORE THAN BLING [Episode 7] ✨ Mark #Appreciate

    In our years of service, we witness first hand that jewellery means more than just beauty to our customers. This episode, we focus on a male customer, as male customers too have been nothing but supportive in our business journey.

    Some male customers found us on social media or Google, others know us through their girlfriends/wives who buy from us. But the one thing these guys always agree on is the value for money on buying JEOEL, as they have told us that they don’t understand why they should pay so much for foreign branding and they would much rather pay a fair price for quality they can see.

    The truth is, men know that buying women jewellery is the ultimate gesture of pampering her, because jewellery is a purchase that indulges only her. It’s not like practical belonging that benefits both the husband and wife, such as a house or a TV.

    So for women, when we are gifted with jewellery, we feel deeply appreciated!

    For this episode, we have a story that pays tribute to our male customers.

    Mark’s story

    Mark is an Events Manager who has busy schedule despites being a daddy of one.

    After work, his free time is spent with his family and friends on occasional weekends. Every two months or so, he will visit us and check out what new additions he can buy for his wife’s jewellery collection, as JEOEL products are affordable and in high quality.

    When invited to tell us his story, we find out the cheeky reason behind it!

    He discloses that jewellery is a way to show his wife that he appreciates her, and that it makes her happy enough to take care of their son when he goes out to hang with his friends!

    We all know that he a good joke, but it put a smile on our faces!

    A male customer favourite is the Cuddle collection, as this romantic pendant also functions as a promise ring, featuring natural gems such as Iolite, Green Tourmaline, Rhodolite Garnet, or Moonstone.

    Other popular items are beads, as it is meaningful to first gift your significant other with a bracelet, and continuously add beads for every milestone in life.

    MORE THAN BLING [Episode 6] ✨ Liana #Sharing

    MORE THAN BLING [Episode 6] ✨ Liana #Sharing

    In our years of service, we witness first hand that jewellery means more than just beauty to our customers. For some people, it’s a form of expression or confidence, but for others, it helps to strengthen bonds and love.

    With Mother’s Day just passed, we interviewed Liana who brought her daughter along with her.

    Liana’s Story

    Having a daughter is a wish most mothers’ hope for, because that means we get to share pretty things together! For Liana, it’s exactly that, especially since her daughter is attracted to her jewellery collection.

    She tells us that choosing jewellery at JEOEL together with her daughter becomes a fun interaction between mother and daughter. Although her daughter is very young, she does enjoy looking at different pretty things in JEOEL. When Liana herself if choosing something she likes, she is sure to ask for her daughter’s opinion.

    To Liana, this interaction is a bonding moment for them, and for pieces that her daughter likes, it also means that she can share the jewellery piece with her daughter from time to time.

    JEOEL Beads

    We are continuing to celebrate mothers this month, with our Mother+Daughter bracelet sets. Available online and in-stores till 31 May. Check out designs available here

    MORE THAN BLING [Episode 5] ✨ JC and Yuriko #Memory

    MORE THAN BLING [Episode 5] ✨ JC and Yuriko #Memory

    In our years of service, we witness first hand that jewellery means more than just beauty to our customers. For some people, it’s a form of expression or confidence, but for others, it helps to strengthen bonds and love.

    Sisters CJ and Yuriko are two halves of a beautiful whole. When we first knew them, we were enamoured by their closeness, their synchrony in sharing everything together.

    A sister is someone who you share plenty of memories with, but a sister is also a friend and your best supporter for life. CJ and Yuriko are the best examples of that.  

    CJ and Yuriko’s story

    CJ and Yuriko knew us from a shopping trip in JEOEL, Sunway Pyramid. They spotted the Eiffel Tower charm and the design reminded them so much of their
    wonderful vacation in Paris.


    This story resonates well with a lot of our customers. Because when we choose jewellery, certain designs call out to us more, and we can kind of imagine it being in our lives.

    Usually it’s because the design evokes a certain feeling or memory in us, that we treasure very much.

    It’s a powerful gesture when CJ and Yuriko both bought the charm that means a lot to them, to share that strong feeling together.

    We always believe in a jewellery’s value cannot be measured by its monetary value only. A piece of jewellery design, if it connects well with the customer, can prove to be a physical reminder of the values that she believes in and represents her life journey. 

    This is the true power of jewellery to women.

    Check out the Eiffel Tower charm here, representing the city of love. It is from the Love Story collection which gathers fond memories of travels, engagements, weddings, first love and etc.

    More latest JEOELbeads here.

    Watch CJ & Yuriko's story here:

     

     

    MORE THAN BLING [Episode 4] ✨ Doreen #Discover

    MORE THAN BLING [Episode 4] ✨ Doreen #Discover

    In our years of service, we witness first hand that jewellery means more than just beauty to our customers. For some people, it’s a form of expression or confidence, but for others, it helps to strengthen bonds and love.

    It is our pleasure to interview Doreen, a complete non-jewellery person sharing with us her discovery of the beauty of jewellery.

    Story behind Doreen

    Articulate, smart and kind, Doreen was beautiful to film and photograph, it’s hard not to fall in love with her effortless bright smile.

    Doreen is a creative copywriter, she told us that she only discovered the type of jewellery she liked after she started working, having disposable income to survey what in the market suits her.

    To us, we have met customers who initially expressed that they rarely wear jewellery, because either they thought it was too elaborate or they did not know how to match their clothing with accessories!

    Our advice is to take little steps, it’s usually the simplest of designs that suits everyday wear. Just a little bit of simple bling can bring out your choice of clothes and your personality so much more!

    Sometimes a little bit of inspiration or demonstration helps. It takes time or a good friend to show how a piece of jewellery can easily match with your wardrobe.

    For Doreen, it was seeing what her colleagues were wearing for that inspiration!


    Her most memorable experience with JEOEL was when her fiance proposed to her with our Sapphire Joy ring. She fell in love at the moment she laid her eyes on it.

    Sapphires are a top choice and frequently requested natural gemstone from our customers, and it’s not hard to see why! Its dark blue colour makes it easy to match with any outfit, and Sapphire also represents joy, peace and loyalty.

    The detail of White Topaz surrounding the precious Sapphire ring symbolizes he will be like the White Topaz, surrounding Doreen, the precious Sapphire forever and always.

    Shout out to the men out there who are actively seeking for an extraordinary piece for your loved ones with an affordable price. Check out Doreen’s full sharing of her perceptions on jewellery from the video below:

    For our latest jewellery browse here or visit our outlets in these locations